What happened to the Saab Fly To The Finish Sweepstakes?

Well,
It looks like Cadillac beat Saab to the punch (or to the advertising table) in this years Versus advertising campaign during the Tour de France… For the past few years Saab has held their “Fly To The Finish” sweepstakes, providing viewers with a chance to win a bunch of Cervelo and Saab prizes, even though I’ve never won anything, nor have I heard of anyone else winning anything. Yet, Saab is not conducting their sweepstakes this year and appears to have been dropped off the back by Cadillac. Yet, in the place of the “Fly To The Finish” this year we find the “Ride Of Your Life” sweepstakes, by Cadillac. For those of you who were here on my Blog last year, you can find the code words here:

2009 Cadillac “Ride Of Your Life” Code Words